The Execution Lab

You already know
what to do.
We help you
do it.

The Execution Lab is a 13-week program for business owners with a strategy — and a gap between that strategy and implementation. This is not more education. This is execution.

Take the Assessment → Apply Now

Assessment: free · 3 min · instant results

Three Ways In
  • Circle $600
    Group Experience
  • Core $1,200
    Full Program
  • Solo $250/mo
    1:1 Only
The gap between knowing and doing is where most strategies die.
13 Weeks
3 Execution Lanes
Peer + 1:1 Support
Cash Flow Backbone
The Problem

You don't have a knowledge problem.

You've done the work. You have a strategy, a direction, and a picture of where you want to take your business. You know what needs to happen. The challenge is making it happen — consistently, financially, operationally — while also running the business.

That's not a planning problem. It's an execution problem. And it requires a different kind of support than another framework, another course, or another plan.

The Execution Lab exists to close that gap.

  • —You know what to do, but the day-to-day keeps pulling you back in before you can get to it.
  • —You're making decisions without a clear financial picture — and it shows up in your cash at the end of the month.
  • —You're moving — but you're not sure you're moving on the right things in the right order.
  • —You've finished a program, read the books, built the plan. And still, execution stalls.
  • —You need accountability that goes deeper than a check-in — someone who can see the whole picture.

What the Execution Lab
actually is.

A 13-week, high-accountability program built around what you're actually doing, deciding, and wrestling with in real time — and what your numbers are telling you. Every session is built for where you are. No generic playbooks. No recycled frameworks. Just the work.

01
Every Two Weeks
Peer-Driven Group Sessions

90 minutes with a cohort of owners at your stage. Real wins, real roadblocks, real decisions worked through together. Hot seats. Peer accountability. No lectures — just execution in the room.

02
Every Two Weeks
1:1 Execution Advisory

Biweekly sessions focused on your specific business — your priorities, your financial picture, your biggest constraints. This is advisory-level support, not a coaching check-in.

03
Throughout All 13 Weeks
Cash Flow as the Backbone

Every participant builds and uses a 13-week cash flow forecast. Every decision runs through the lens of what your numbers are telling you. You stop guessing and start seeing.

Week 0
Intake & Lane Assignment

A pre-program 1:1 to understand where you actually are. You're placed in your execution lane — Stabilize, Validate, or Scale.

Weeks 1–3
Baseline

Build your cash flow forecast, identify your 2–3 biggest blind spots, and set a clear 90-day target.

Weeks 4–11
Execute & Pressure-Test

Decisions made, constraints addressed, peer accountability driving consistent forward motion week after week.

Weeks 12–13
Document & Continue

Full results review, documented wins, and a clear picture of what the next chapter of your business looks like.

Not every owner starts
in the same place.
We don't treat them that way.

Before the program begins, every participant completes a short assessment and is placed in one of three execution lanes. Your lane shapes how your 1:1 sessions are used — so the support you receive is built for your stage, not someone else's. Group sessions bring everyone together regardless of lane.

Lane 1 · Stabilize
Stabilize

"Before I can grow, I need a foundation I can actually stand on."

  • Cash flow is unpredictable month to month
  • Daily operations depend on you being present
  • Revenue is inconsistent — hard to plan around
  • Bigger strategic moves feel out of reach right now
  • Most of your energy goes to putting out fires
Lane 2 · Validate
Validate

"I have a direction. I need to find out what actually works."

  • Strategy is defined — not yet in full motion
  • Revenue is stable but growth hasn't launched
  • Waiting for the right moment that keeps moving
  • Ready to move — not sure what to move on first
  • Need a thinking partner to pressure-test the plan
Lane 3 · Scale
Scale

"I'm already moving. I need to grow without breaking what works."

  • Revenue growing — something is starting to strain
  • Team, systems, or cash not keeping up
  • Winning business faster than you can deliver it
  • Need smarter infrastructure, not more hustle
  • Executing but holding it together with duct tape
Not sure which lane you're in? Take the free 9-question assessment — it identifies your execution stage and tells you exactly where to start. Results are instant and on-screen.

From Clients

What owners say after
doing the work.

This was the first month I didn't have to dip into my personal savings to cover business costs.

Owner · Service-Based BusinessAdvisory Client

We have a more streamlined process and a better understanding of our break-even analysis and profit margins. I am so grateful to have her as a resource for our small business.

Small Business OwnerAdvisory Client
“

The most common thing I hear from clients isn't about a strategy that finally clicked — it's about a feeling. The feeling of being ahead of their business instead of behind it. That shift is what the Execution Lab is built to create.

— The Trellis Co
Investment

Three ways in.

Every tier includes access to the weekly group sessions for the full 13 weeks. Core adds full 1:1 advisory support and Slack access. Solo is for owners who want direct, focused access without the cohort commitment.

Circle

The peer-powered experience. Learn alongside owners doing the same work.

$600
One-time · 13 weeks
What's Included
  • ✓ 6 weekly group sessions (90 min each)
  • ✓ Peer accountability & hot seat access
  • ✓ Execution templates & tools
  • ✓ Lane assignment & intake session
  • ✓ Cash flow forecast template
Best for owners who thrive in community and want peer-level accountability.
Most Complete
Core

The full Execution Lab. Group energy and individual advisory depth — together.

$1,200
One-time · 13 weeks
Everything in Circle, Plus
  • ✓ 6 biweekly 1:1 advisory sessions (45–60 min)
  • ✓ Slack access for between-session support
  • ✓ Mid-point progress review & written summary
  • ✓ Full results document at program close
  • ✓ Lane-specific 1:1 advisory throughout
Best for owners who want the complete experience — peer learning plus direct support built around their specific situation.
Solo

Direct, focused access. Biweekly sessions built entirely around you.

$250/mo
$125 per session · Cancel anytime
What's Included
  • ✓ Biweekly 1:1 advisory sessions (45 min)
  • ✓ Execution-focused agenda every session
  • ✓ Financial review & decision support
  • ✓ Flexible scheduling — no cohort required
  • ✓ Cancel anytime
Best for owners who want consistent advisory touchpoints on their own timeline.

Not sure which tier is right for you? Take the free assessment first. Your results will include a recommendation based on where you are and what you need.

Questions

A few things
owners ask.

If your question isn't here, reach out directly. We'll find the right answer — and the right fit.

Do I need to have a formal business plan to join?+
No. You need a direction — a clear sense of where you want to take your business and what you're trying to execute on. Whether that came from a formal planning process, an accelerator, or your own thinking, the Execution Lab works from wherever you actually are.
What's the difference between Circle and Core?+
Circle gives you the full group experience — weekly sessions, peer accountability, hot seats, and templates. Core adds biweekly 1:1 advisory sessions where we go deep on your specific business: your cash flow, your decisions, your constraints. If you want individualized support alongside the peer experience, Core is the right tier.
How is this different from coaching?+
Coaching tends to focus on mindset, clarity, and accountability. The Execution Lab goes into the business itself — the financials, the operational decisions, the sequencing of what gets done first. Every 1:1 session is anchored to your cash flow forecast and the specific execution decisions in front of you. It's advisory, not reflective.
What is the cash flow forecast and do I need one going in?+
You don't need one going in — we build it together in your Week 2 session. The 13-week cash flow forecast is a simple, living tool that shows you what's coming in, what's going out, and where the pressure points are. We use it every 1:1 session to ground decisions in what the numbers are actually saying.
How much time does this require each week?+
For Circle: 90 minutes per week for the group session, plus whatever time you spend acting on your commitments. For Core: add 45–60 minutes every other week for your 1:1. The program is designed to fit inside a working business week — not require you to step away from it.
What if I'm not sure which tier is right for me?+
Take the free assessment at thesmbexecutionlab.netlify.app — your results include a lane assignment and a recommendation based on where you are. If you're still unsure after that, reach out — we'll talk through it together before you commit to anything.
Ready to move?

The strategy
is already
written.

The Execution Lab is for business owners who are done waiting for the right moment and ready to put their strategy into motion — with structured support, financial clarity, and a community of owners doing the same work.

  • 01
    Take the free assessment

    9 questions. 3 minutes. Find your execution lane and get a recommendation built around where you are right now.

  • 02
    Choose your tier

    Circle, Core, or Solo — pick the level of support that fits your situation and how you want to work.

  • 03
    Start executing

    Your intake session schedules within a week. The rest follows from there.

Take the Assessment → Apply Now → Assessment is free · No commitment · Instant results